Advertising Tips

It is often said that you need money to make money.

While this is true for the vast majority of business models, it shouldn’t be a #1 rule for bloggers, as to make money blogging you only need to have made money online and being unique and popular.

That said, you may want to advertise someday. The usual advertising method (apart from CPM) is the CPC (cost per click). I’m both an advertiser and a publisher, and I’m amazed when I click on some Adsense Ads. Why?
Because when I click on them, what I see just doesn’t make me want to buy something. I read it and I just say: “So?”

Therefore, and although I HATE to do such a thing because, as I said, I’m also an advertiser, I do the CvR move (Click view run), and just waist a click that may worth 1 or 2$ depending on the keywords / niche.

So you’ll never have a good ROI or can even make a loss. As I’m seeing this tons of times, I’m coming with a few tips so you can avoid this happen and increase your ROI as much as possible.

Tips to maximize your advertising profits

-> Be clear with the title: This is more focused to bring attention. A good title will head to more clicks, therefore, and as long as you follow a few rules and tips, will lead you to having a huge increase on sales rate.

It’s just like creating a blog post title. Put some keywords and and go straight to the point. As per colors, it’s known that blue colors bring  attention better.
Say from the beginning how much the product costs, so those who don’t want to spend too much money don’t even try to click on the ad if they don’t going to spend a penny.

-> Take your time: To analyze market needs. Check where other products fails to provide buyers what they want and emphasize on that aspect.

-> Targeted audience: Part of the analyzing phase. You won’t get the same amount of sales whether advertising for US or Canada, as you won’t sale a make money online ebook on a football niche. This is the most important step.

-> Be descriptive: Tell briefly what your product is about on the top of a page. Say EVERYTHING the product can give to buyers.

-> Test the product: You can’t advertise a product if you have never tested it. This is a very important point to take care of. If someone asks you how the product did while you were using it but can’t answer, you’ll lose credibility and sales.

-> Be honest: Also tell where the product lacks on. You’ll gain credibility and sales.

-> Give proofs: Giving proofs means getting sales. If your product is made to help making money, give proofs from the money you’ve made using it. If it’s made to lose weight, post the typical before and after photos. Just an example.

-> Money back guarantee: This will encourage people to buy the product and test it. If you’re honest about the product and tell the positive/negative things of it, and release the ad to a targeted audience, you shouldn’t be worried about money back requests.

That’s all folks. Do you have more tips? Share your experiences!

Thanks for reading.

Tagged as: Internet Marketing

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