http://www.keepblogging.net/how-to-increase-your-marketing-roi/ http://www.keepblogging.net/how-to-increase-your-marketing-roi/#comments Mon, 19 Oct 2009 20:18:41 +0000 Sam http://www.keepblogging.net/?p=647

The term ROI isn’t too much popular when it comes to make money blogging, but that’s because most bloggers mostly concentrate on Adsense.

The fact is that you can make money blogging making landing pages within your own blog and advertising that particular blog’s page.

So, as advertising takes money, I’ve came today with some simple tips to increase your ROI.

But before start giving tips to increase the ROI, let me begin by defining what the term ROI means.

What does ROI means when it comes to make money blogging?

This term is used as a marketing term. It means Return on Investment and it’s used when an investment is made on a particular operation, so we make use of it to define the benefits after the investment made. Let me show you an example.

Amount Spent for advertisement = $20

Amount Earned from the advertised product = 40$

ROI = -$20 + $40 = +20$

So as you’ve figured out, the higher ROI, the more benefits, so that’s when the tips come in use.

What do you need to increase your ROI?

As the way I see it, and the way I’ve experienced, you need five main factors to increase your ROI and maximizing your profit. Each and every factor can be achieved, so there are no excuses, as when advertising and selling, there’s no too much room for luck.

So let’s see which tips we are talking about.

-          Analyzing the market: If you want to make money blogging, better said, if you want to make money, you will need to make a plan and analyze the market you pretend to exploit. When it comes to selling a particular product by advertising, it’s ESSENTIAL to look at the market needs. Ask yourself what would you need if you were interested on that particular market. Does anyone else offering the product that fits your needs? Then ask yourself the same question again, until you find a need that isn’t fitted and develop the idea. That’s a very important point, as selling a product that the most people already has will make you lose money.

-          Targeted traffic: Everything is easier if you’re talking to a targeted audience. How to advertise to a targeted audience? Just by analyzing the market and choosing the right place to advertise. I like to use the “filtering” way. Let me explain it. The first filter must be the language. You won’t get too many sales if you advertise, say, an English product, if you advertise it to a French audience. Although some may speak and understand English, probably a majority won’t, so it’s better not to risk it. A second filter could be the niche used to advertise. You won’t be able to have great sales advertising a coaching blogging program on a sports niche. There are some filters you may use, but as I say, those filters will exclusively depend on the results obtained when analyzed the market.

-          Targeted ads: Similar to the points stated above. When you have made the market research and got the targeted traffic, you need now targeted ads. If you’ve understood the points stated before, you will know now how to advertise targeted ads.

-          Imagination: Can’t sell without having a bit of imagination. Why? Because you need something that stands you out of the crowd on this business. On blogging this can be achieved by great and usefull content, on advertising by offering something in return. Yes, you can offer something on return when advertising a product, like a freebie or a discount for another product… Use your imagination; just be sure that the price paid by the buyer clearly overtakes the freebie given.

-          Talent: I think it’s the best way to call it. You need talent (plus trying and researching) to advertising with the lowest PPC rate possible. It isn’t too hard to achieved, you will just need to do some keyword research.

I won’t count luck as a key factor to get sales and increase your ROI, as if done well, you will succeed, but still yes, you will need a bit of luck.

Remember that if you have something to add, drop a comment and I’ll add it to the post and link to you.

Thanks for reading.

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This is the fourth part of the make money blogging post series. (Make money blogging – part I, II, and III.

On the previous posts of the make money blogging series I’ve shown you ways to make money blogging from the off page point of view.

As you know off page monetization bother less to readers, so it’s more important and beneficial, but it’s true that is the lowest income source, unless you use the way I’ll show you today.

This way is a bit related to RSS Feed, as it’s all about email marketing. So let’s start.

How to make money blogging using email marketing.

Before we start, let me tell you that email marketing is the most powerful tool on the net.Plus it’s off page monetization. It covers promotion, relationship building, affiliate marketing etc. So you better control this tool if you really want to make money online.

I said email marketing, when it comes to make money blogging, is related to your RSS Feed, because you’ll need to build a marketing list.

Yesterday I wrote you a post about how to build your own email list, so you may want to read it if you haven’t yet.

Email marketing is all about the promotion. Promoting something may be pretty hard when you’re advertising, let’s say, using Google Adsense, but when you have your own blog, with your own readers, things turn out to be easier.

If you’ve read yesterday’s post, you already know that you need Feedburner and Aweber to start with email marketing. Now that you have your own email list, what’s next step?

1)      Knowing your audience: When you have your own blog, you can’t live without knowing your readers. This is pretty simple, as they want what you’re offering, that’s why they keep coming to your blog. That simple. If your blog is about make money blogging, then you know your readers are interested on this subject. So…

2)      …What to offer: You already know what to offer to your readers. Offer something related to your blog’s topic.

2-1) Affiliate products: You can send affiliate marketing products to your readers that you found interesting. Make sure you post a review about the product before sending emails, saying the positives and the negatives things about the product.

2-2) Blogging tools: If you’re a podcaster blogger that frequently post videos or audios, you can dedicate a post about the tools you use.

In order to do this, you’ll most likely know more about Amazon, which is a site where you can sell everything and get a commission.

2-3) Give out some proofs: If you’re promoting, let’s say, a digital camera, post some photos made with the camera, showing its quality. Make sure you write down all the details.

2-4) Lessons: This is more for experienced and known blogger, but if you’ve a not so common blog, you can give it a shot. Offering programmed lessons to help other bloggers will increase their blog revenue. It’s like making a membership option within your blog.

2-5) Ebook: If you don’t want RSS readers, you can promote and sell your own ebook with unique information. You shouldn’t put a high price, as you’ll get more sales by putting a relative low price. You can advertise your own ebook using clickbank.

Before you try to promote something via email, make sure you have established a relationship with your readers. You can approach them using Aweber autoresponders option.

Email marketing can bring you tons of money, but can make you look a selfish guy and ruin your blog career.

Do you have more ways? Tell us!

Thanks for reading.

Nowadays is hard for someone to just giveaway his/her personal email, because of spammers and kids who don’t know what email marketing is, and just send non-sense emails.

Apart from that, getting email ID’s sounds like evil. I don’t know why, but sounds evil, just like all make money blogging / make money online topics. I think readers first impression is that you’re a selfish guy and you’re going to try to steal every penny out of them, don’t you think?

Well. I’ve written a post, which will be the make money blogging part IV, talking about email marketing, but I thought that first it would be better to give out some tips to build your very own email list, although I don’t have the world largest email list, but hey, I’ve just started this blog from scratch. But as I have a spanish blog with an email list, I’ll be able to give you some tips.

First of all you need to know that this is a very long process, and success depends on a number of factors, such as how you promote yourself, what you offer, how good your content is… But it worth the time spent. With a small email list, I’d be able to earn 1-2K per month on avg. Imagine those who have a huge email list. So

How to start building your own email list and really start to make money blogging

What do you need?

Not too much. A blog / website, because unless you have made a landing page and offer a [downloadable] product that requires a signup, you’ll need a blog or a website so you can give your readers a reason to subscribe to your blog. Apart from that, Feedburner will make it easier to offer email subscriptions on your blog.

Apart from that, you really need Aweber. Aweber creates email marketing software that makes email marketing a baby task. It gives you the possibility to offer email newsletter (that’s why you will need Feedburner) and customize your very own autoresponders. I’ll specify about this subject tomorrow.

Once you have signed up for both Aweber and Feedburner, you’ll be wondering “Ok, what’s next?”

The hardest part has come, as now you’ll need to build your own email list.

Tips to build your own email marketing list.

What do you need to get email ID’s and build your own email list?

1)      Building credibility: You’re asking for “personal” info from readers, so you really need to build yourself a reputation that stands you out of the crowd. It will be hard for new bloggers to get this reached, but while the time goes on and your blog keeps growing, you’ll have it easier.

2)      Be informative: Make sure you let your readers know you’re not spamming nor selling email ID’s. This is very important, as some readers won’t give you their email address unless you REALLY guarantee them you’re not selling anything. A privacy policy will do it.

3)      Offer, offer, offer: You need to give to receive. What can you give to readers?

3-1) Your own ebook: Instead of making an ebook and selling it, give it away just for signing up to your newsletter. This can be easily done using Aweber services. Also, write and ebook related to your blog’s topic.

3-2) Password protecting: Yep, you can protect a particular post with a password that, in order for readers to get it, would need to sign up to your newsletter and confirm it. Subscribe and the password will be sent.

3-3) Giving proofs: When you have a good amount of RSS readers, Twitter followers etc, show them within your blog. The more social power you demonstrate, the more social power you’ll have. It’s the way it works.

3-4) Unique and good content: A must for everything. Always unique and good content please!

Making an email list is the best way to make money blogging, but also the hardest and longest way. But it’s worthy!

Do you have more ways to get it done? Please tell us, never forget that blogging is a two way communication.

Thanks for reading.