See? Titles are ALWAYS very important

Titles are always REALLY important.

They’re important when it comes to choose a book’s title, a blog post’s title, an ebook’s title… The list just goes on and on.

But their importance just multiplies when it comes to choosing a good ad’s title for an advertising campaign.

I’ve tested it and titles can really make the difference. I’m obviously talking about sales and conversion rate.

As an example, and to prove myself I’m true, I decided to run a little facebook campaign trying to sell one of those ebooks that teach how to make money tweeting.

I wanted to check if the importance of titles was really that enormous or I was just exaggerating. Well, results speak for themselves.

On the first campaign I just decided to put a ‘regular’ title. Just wrote what the ebook was about. ‘How to make money tweeting’ or something similar –can remember now what was the exact title, I’m lacking space on my head due to university- and just hit enter.

I set apart obvious marketing factors, such as demographic and age ones –pretty important, remember that people under 18 don’t have a credit card- , as I was just focusing on titles and I had a little money to play with. So what were the results?

Results

Let separate it:

Campaign #1

Here’s what I did:

I just enter the obvious marketing factors I stated before and I bought X –sorry, can’t remember the exact amount again, sorry guys- amount of clicks, hit enter and just waited.

For those who think that the campaign #1 was run without considering a market research you guys are wrong. I did my typical market research. I had the money to play but money is money after all and no one want to lose its money.

Remember that the only factor I left without my spin was the title.

Before seeing the results of the first campaign, let’s check what I did for campaign #2.

Campaign #2

The campaign number two had the exact settings campaign #1 had.

I bought the same amount of clicks and set the same demographic and age filter. But I changed the title. Better said, I optimized the title.

Result from campaign #1

Let’s go straight to the point. I didn’t remember what the amount of clicks bought was, but I do remember the conversion rate.

The campaign #1 drop me a conversion rate of 11.29%, for those who don’t get it, out of the total clickers, 11.29% purchased the product I was advertising.

I didn’t need to design a graphic to see the results obtained. Was simple.

I got a good ROI but could really have been better… Just as campaign #2 shows.

Results from campaign #2

Earnings increased dramatically thanks to an optimized title.

The campaign #2 drop me a conversion rate of 23.81% which isn’t my best but clearly shows what I was looking for.

I didn’t need to make a graphic and compare to the campaign #1 to see that the results obtained optimizing the titles were 2x better.

Titles can really make the difference.

Obviously

So?

You didn’t think I’ll leave this post without sharing some knowledge did you?

Now that I’ve proven and shown you the importance of titles –especially on marketing campaigns- let me share some tips I learnt from experience – and mostly from losing money- that could help you.

Tips to optimize your titles

Just three quick tips:

- Keep it straight to the point. Marketing campaigns consist on maximizing profits while minimizing loses.

When running a campaign to sale some product, the best way to do it is by adding on the title how much the product costs. The reason is simple.

When using the PPC system –pay per click- every click worth gold so you must try to achieve that every single clicker knows what they can get and which the price to pay for it is. Otherwise you’ll get ‘dead clicks’. Let me show you an example:

You’re willing to sell a book about ‘how to make money blogging’.

You’ll get higher chances if you titled your ad as ‘how to make money blogging – only $47’ than if you named it ‘how to make money blogging’ as a lot of people will just check the ad to see how to make money blogging thinking it’s free because you didn’t specify.

Got what I mean? Specifying the price is REALLY important.

- Adding your experience can help too. As an example ‘how this book helped me to make money blogging – only $47’.

You’re saying that the ebook helped you to make money blogging so that will help clickers to take a step ahead and buy it.

Obviously you should never lie.

- Avoid the typical click here –or don’t click here- because, as said, every click worth gold and you should go as straight to the point as possible.

I think this point is very important for newbies, as they may get confused because leaving some mystery is a good way to increase clicks rate but remember that using PPC guarantees you those clicks, so you don’t need to apply this method here.

I hope you can now increase your sales now or at least minimize your loses.